The 3 Agents of Change
It only takes the smallest of changes to create massive results!
First you must take a good look at your current:
- follow-up system
Now use The 3 Agents of Change to make the most profound impact on your sales:
1. Law of The Few —> a few people can have a huge impact on change.
2. The Stickiness Factor —> simple changes in the presentation and structuring of information that can make a big difference in how much of an impact it makes; the factor of making a message memorable and that drives people to action.
3. The Power of Context —> the key to getting people to change their behavior lies within the smallest details of their immediate situation; people are more apt to act when alone or with a small group than with many people around or within a large group.
In his book The Tipping Point, Malcolm Gladwell expertly uses the research of many scientific studies in many different examples to show you how these 3 Agents of Change can have dramatic effects on your sales and marketing efforts. I highly recommend you read Gladwell’s book!