The 3 Agents of Change

It only takes the smallest of changes to create massive results! 

First you must take a good look at your current:

  • strategy
  • process
  • team
  • goals
  • follow-up system
  • training

Now use The 3 Agents of Change to make the most profound impact on your sales:

1.  Law of The Few —> a few people can have a huge impact on change. 

2.  The Stickiness Factor —> simple changes in the presentation and structuring of information    that can make a big difference in how much of an impact it makes; the factor of making a message memorable and that drives people to action.

3.  The Power of Context —> the key to getting people to change their behavior lies within the smallest details of their immediate situation; people are more apt to act when alone or with a small group than with many people around or within a large group.

In his book The Tipping Point, Malcolm Gladwell expertly uses the research of many scientific studies in many different examples to show you how these 3 Agents of Change can have dramatic effects on your sales and marketing efforts. I highly recommend you read Gladwell’s book!


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