Certainty will close the sale…every time!
People only make purchases when they are certain.
They must be certain about your company, your product and service, and you.
When they are certain about all 3, you win.
On the other side of the proverbial coin, if your prospect is uncertain about something, they will not make the purchase.
Even the smallest amount of uncertainty will cause the prospect to “think about it” or “get back to you.”
So why isn't your prospect buying?
Are they uncertain about:
- Your product?
- Your company?