“What do I charge to speak?” is the most popular question I get on a regular basis from aspiring speakers.
It’s a very valid and important question to ask if you’re just starting your journey as a speaker.
I think of it in stages:
If you’re brand new to speaking in public then you’re in the $500 - $1,000 range.
If you’ve been speaking for a little while then you’ll be in the $3,500 - $8,000 range.
If you’ve built yourself a massive following because you’ve accomplished something that very few people accomplish, then you’re in the $20,000 + range, including 6-figures! Booyaa
This article is aimed at newbies who want to get paid to speak and have “paid the dues” of speaking for free. If you haven’t paid the dues yet then you’re going to have a difficult time getting anyone to pay you to speak let alone command the bigger fees.
Picking the fee amount you want to charge is the easy part. The tough part is getting the other party to agree to pay it.
To get paid what you want to speak you must be able to sell yourself!
Notice I didn’t say you have to be a marketing genius. You have to work hard at selling yourself and your message. That means picking up the phone and talking to the person in charge of hiring speakers.
Of course you’ll send an email or two in between phone calls but it’s you that needs to speak to the person in charge on the phone, not an assistant or a speaker bureau representative.
Once you get popular enough then yes, you have the choice of having someone else do your booking for you but when you’re just starting out you must have a follow-up system in place and execute it!
Too many aspiring speakers think that if they do a little social media and a few free gigs that their phone will ring off the hook with big money speaking opportunities.
Sorry, but that’s just not how it works!
For now, pick a price you think works and ask as many people responsible for hiring speakers to pay you that amount. Play the numbers - ask a ton of people.
Don’t get frustrated if many of them won’t pay what you're asking.
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